The benefits of using Microsoft Dynamics 365 for your CRM

If you are finding that your business is becoming disjointed, with things lost in translation, documents on multiple platforms and you’re struggling to find your customer journey, then upgrading to a CRM system is the best investment for your company.

Microsoft Dynamics 365 is a highly flexible and customisable customer relationship management (CRM) solution suitable for a variety of different businesses and industries. Whether you are a small to medium business or part of a larger enterprise, implementing Microsoft Dynamics can help you manage customer relationships, streamline operations and drive revenue growth. With it being able to be configured to a range of needs and industry specific requirements, solving your current pain points, it’s a great option for organisations.

With minimal configuration that you need to undertake yourself, as this will be completed by your dedicated Microsoft Dynamics Partner, and it’s easy to use dashboards, Microsoft Dynamics CRM is the perfect solution to help increase your business efficiency. There is also the added benefit of you being able to choose your deployment option, whether that be on premise, partner hosted or cloud based.

The benefits of using Microsoft Dynamics 365 as your CRM solution

Take a look below at just some of the benefits of using Microsoft Dynamics 365 as your CRM solution.

1. Improved Efficiency

With reporting tools that can help you quickly and accurately find the information you are looking for, and advanced find capabilities, you and your team can save time hunting for precise information.

2. Helpful Marketing Insights

The Microsoft Dynamics CRM marketing module makes it easy to manage, set up and run campaigns. The analytical and reporting tools associated with this can help you get the most out of your advertising spend and when used in conjunction with the other CRM modules, track your leads.

3. Improved Internal Collaboration

With all the data under one platform that everyone in your business can access, internal communication and collaboration becomes much easier, helping you to keep track of leads and opportunities.

4. Easy to Access

Regardless of your choice of deployment option, the Microsoft Dynamics CRM is easy to access for all of its users and allows data to be shared easily, securely and quickly, giving everyone across departments access to the information that they need.

5. Improved Customer Service

Customer interaction and customer service interactions are all kept in one place, which can be accessed by users across multiple departments. All records of these interactions are securely stored and can help you keep track of the status of these enquiries, improve communication with your customers and increase your efficiency in responding. Ultimately, this means that staff can deal with enquiries, questions, issues and complaints quicker and more effectively which can help create a good reputation and customer experience increasing your retention levels.

6. Identify Opportunities

The CRM module enables an insight into the market and demographics of your customer base, giving Marketing and Sales departments vital information from which they can identify opportunities and trends.

7. Sales Forecasting

The large amount of data and predictive analytics which are available in Microsoft Dynamics CRM enables sales forecasting which can help you to schedule and make purchasing decisions easier based on expected volumes.

8. Pipeline Management

Predict your manufacturing and production requirements based on historical data and predictive analytics and order more effectively than before.

9. Integration

10. Adaptable

Scalable and able to adapt as your business grows, Microsoft Dynamics CRM can collect powerful information about customer demographics and sales, helping you to make data-driven decisions.

Microsoft Dynamics CRM also provides solutions for specific industries, helping to meet the individual needs and of each business. These cloud solutions are specifically designed for the financial, professional and non-profit organisations. The Microsoft Dynamics CRM is the perfect solution for companies looking to improve their efficiency and make decisions based on data. It’s easy to use interface makes it easy for users to access all the information they need.

Why City Dynamics?

City Dynamics specialises in delivering CRM solutions and our team of dedicated consultants will support you throughout implementation.

As Microsoft Dynamics Partners, we have helped a variety of businesses find the right solution for them, and means we can create tailor solutions to suit your organisation’s needs.